Work Collection
MiMo
E-commerce Clothing Store
Client
MiMo (Concept Design)
Services
UI UX design
App Design
Industries
E-commerce Clothing
Overview
MiMo is a concept mobile application designed for a modern e-commerce clothing store targeting both men and women. With a focus on minimalism and user convenience, MiMo offers a curated shopping experience that blends style, simplicity, and functionality. The app aims to make fashion discovery, selection, and purchase seamless for digital-native users.
Approach
As the UI/UX Designer behind MiMo, I crafted a clean, intuitive interface that enhances the digital shopping journey from browsing to checkout. My design approach prioritized visual hierarchy, easy navigation, and engaging & interactive product presentation. Using a soft color palette and modern typography, I built a visual identity that reflects contemporary fashion trends. Key flows such as product filtering, wishlist creation, and one-click checkout were optimized for usability and speed.
